Character merchandising : does English law recognise a property right in name and likeness? / Hamish Porter.

Character merchandising : does English law recognise a property right in name and likeness? / Hamish Porter.

Journal article

1 volume ([3] pages) ; [28] cm.

76 GB

"The Court of Appeal's rejection, in the Elvis Presley Trade Mark Opposition, of a separate 'character right' to fill the gap between the law of copyright and the law of passing-off does not mean that celebrities cannot register their names as trade marks or otherwise prevent the unauthorised trading use of their names and likeness. This article explores what protection is available for real and fictional characters and asks whether English law needs to develop a new form of statutory protection to keep pace with the commercial practices of character merchandising and product endorsement."

Entertainment Law Review ; 1999 Vol 10 No 6 pages 180-183.

Los Angeles, California : UCLA School of Law, 1999.

eng