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000023323 020__ $$a1855647494
000023323 020__ $$z9781855647497
000023323 035__ $$a(wipo)(CD )99-1596
000023323 035__ $$a(OCoLC)44058007
000023323 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000023323 050_4 $$aK1401$$b.H53 1999
000023323 08204 $$a346.048$$221
000023323 084__ $$aF 191 BER.H
000023323 090__ $$c25487$$d25487
000023323 1001_ $$aBerman, Bruce,$$eauthor.
000023323 24510 $$aHidden value :$$bprofiting from the intellectual property economy /$$cedited by Bruce Berman.
000023323 264_1 $$aLondon :$$bEuromoney,$$c1999.
000023323 300__ $$a215 pages :$$billustrations ;$$c25 cm.
000023323 336__ $$atext$$btxt$$2rdacontent
000023323 337__ $$aunmediated$$bn$$2rdamedia
000023323 338__ $$avolume$$bnc$$2rdacarrier
000023323 4901_ $$a21st Century Books
000023323 5050_ $$a1. The new economics of intellectual property; 2. Capturing value from intellectual property; 3. Identify and convey IP to reveal true firm value; 4. Intangible assets dominate hidden corporate value; 5. Making intellectual property a business priority; 6. From simple exploitation to higher order intellectual property management; 7. Technology licensing as a profit centre an interview with Emmett Murtha and Dooyong Lee; 8. Investing in technology-based university intellectual property; 9. Wall Street's untapped patent opportunities; 10. Rating music royalty and IP-backed securitizations; 11. Asset-backed IP transactions; 12. Taking David Bowie to market; 13. The hows and whys behind valuing brand names; 14. Using merchandise licensing for profit and product branding; 15. Managing corporate intellectual capital; 16. Using the law as part of the winning IP business strategy.
000023323 650_0 $$aIntellectual property.
000023323 650_0 $$aIntangible property$$xEconomic aspects.
000023323 650_0 $$aPatents.
000023323 650_4 $$aIntellectual property
000023323 650_4 $$aEconomic aspects
000023323 7001_ $$aBerman, Bruce J,$$eRed.
000023323 7102_ $$aEuromoney Institutional Investor Plc.
000023323 830_0 $$a21st Century Books.
000023323 903_0 $$a21st Century Books
000023323 942__ $$cMON$$jF 191 BER.H
000023323 952__ $$w2006-11-03$$p2001-0567$$r136.80$$u36626$$bMAIN$$10$$kF 191 BER.H$$v2001-09-13$$zLibrary$$70
000023323 952__ $$w2011-09-26$$p2011-0450$$r0.00$$u40989$$bMAIN$$10$$kF 191 BER.H$$v2011-09-26$$zTagged$$71
000023323 980__ $$aBIB
000023323 999__ $$c25487$$d25487