1. The new economics of intellectual property; 2. Capturing value from intellectual property; 3. Identify and convey IP to reveal true firm value; 4. Intangible assets dominate hidden corporate value; 5. Making intellectual property a business priority; 6. From simple exploitation to higher order intellectual property management; 7. Technology licensing as a profit centre an interview with Emmett Murtha and Dooyong Lee; 8. Investing in technology-based university intellectual property; 9. Wall Street's untapped patent opportunities; 10. Rating music royalty and IP-backed securitizations; 11. Asset-backed IP transactions; 12. Taking David Bowie to market; 13. The hows and whys behind valuing brand names; 14. Using merchandise licensing for profit and product branding; 15. Managing corporate intellectual capital; 16. Using the law as part of the winning IP business strategy.