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Bagehot on sponsorship, merchandising and endorsement / edited and updated by Hayley Stallard.
Stallard, Hayley, editor.; Bagehot, Richard.; Nuttall, Graeme.
1998
N 731 STA.B
Available at WIPO Library

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Details

Title
Bagehot on sponsorship, merchandising and endorsement / edited and updated by Hayley Stallard.
Author
Stallard, Hayley, editor.
Bagehot, Richard.
Nuttall, Graeme.
Edition
Second edition.
Description
xi, 290 pages ; 26 cm
ISBN
0421616504
9780421616509
Alternate Call Number
N 731 STA.B
Summary
Sponsoring, merchandising et parrainage d'athlètes : comment fonctionne le sponsoring ? Contrats de sponsoring, droits de sponsoring et obligations, merchandising, fiscalité, parrainage d'athlètes. Ouvrage très technique et spécialisé traitant des aspects contractuels du sponsoring et contenant des cas concrets, destiné à des professionnels. Sensibilité britannique.
Note
edited and updated by Hayley stallard; contributions from Mark Abell and Graeme Nuttall;.
"Contributions from Mark Abell and Graeme Nuttall.".
Series
Published
London : Sweet & Maxwell, 1998.
Language
English
Record Appears in
General collection

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