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000023266 050_4 $$aKD2206$$b.B35 1998
000023266 08204 $$a343.840941$$221
000023266 084__ $$aN 731 STA.B
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000023266 24500 $$aBagehot on sponsorship, merchandising and endorsement /$$cedited and updated by Hayley Stallard.
000023266 250__ $$aSecond edition.
000023266 264_1 $$aLondon :$$bSweet & Maxwell,$$c1998.
000023266 300__ $$axi, 290 pages ;$$c26 cm
000023266 336__ $$atext$$btxt$$2rdacontent
000023266 337__ $$aunmediated$$bn$$2rdamedia
000023266 338__ $$avolume$$bnc$$2rdacarrier
000023266 500__ $$aedited and updated by Hayley stallard; contributions from Mark Abell and Graeme Nuttall;.
000023266 500__ $$a"Contributions from Mark Abell and Graeme Nuttall.".
000023266 520__ $$aSponsoring, merchandising et parrainage d'athlètes : comment fonctionne le sponsoring ? Contrats de sponsoring, droits de sponsoring et obligations, merchandising, fiscalité, parrainage d'athlètes. Ouvrage très technique et spécialisé traitant des aspects contractuels du sponsoring et contenant des cas concrets, destiné à des professionnels. Sensibilité britannique.
000023266 650_0 $$aCopyright$$zGreat Britain.
000023266 650_0 $$aArt patronage$$xLaw and legislation$$zGreat Britain.
000023266 650_0 $$aSports sponsorship$$xLaw and legislation$$zGreat Britain.
000023266 650_0 $$aMerchandising$$zGreat Britain.
000023266 650_0 $$aCorporate sponsorship$$xLaw and legislation$$zGreat Britain.
000023266 650_0 $$aAdvertising laws$$zGreat Britain.
000023266 650_0 $$aCorporations$$xPublic relations$$zGreat Britain.
000023266 650_0 $$aSports sponsorship.
000023266 650_0 $$aArt patronage.
000023266 650_4 $$aCOPYRIGHT : FORMALITIES AND RIGHTS : LEGAL RESTRICTIONS ON COPYRIGHT : SPONSORSHIP, CHARACTER MERCHANDISING, PERSONALITY RIGHTS (MERCHANDISING) : UNITED KINGDOM
000023266 650_4 $$aMERCHANDISING : MANAGEMENT OF LICENSED RIGHTS
000023266 650_4 $$aSPONSORSHIP : TRADE MARKS ACT 1994 : UNITED KINGDOM
000023266 650_4 $$aPERSONALITY RIGHTS : UNITED KINGDOM
000023266 650_4 $$aSPONSOR'S RIGHTS AND OBLIGATIONS
000023266 650_4 $$aSPONSORSHIP : MARKETING
000023266 650_4 $$aSPONSORSHIP CONTRACTS
000023266 650_4 $$aOBLIGATIONS OF SPONSORED PARTY
000023266 650_4 $$aENDORSEMENT : MONETARY VALUE OF PERSONALITY
000023266 650_4 $$aSPONSORSHIP TAXATION
000023266 650_4 $$aARTS SPONSORSHIP ON THE INTERNET
000023266 651_0 $$aUnited Kingdom$$xCommerce$$xLaw and legislation.
000023266 651_0 $$aGreat Britain$$xCommerce$$xLaw and legislation.
000023266 7001_ $$aStallard, Hayley,$$eeditor.
000023266 7001_ $$aBagehot, Richard.
000023266 7001_ $$aNuttall, Graeme.
000023266 903__ $$v1
000023266 942__ $$cMON
000023266 952__ $$w2006-11-03$$p1999-1516$$r67.50$$u36548$$bMAIN$$10$$kN 731 STA.B$$v1999-08-02$$ztagged$$71
000023266 980__ $$aBIB
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