TY  - GEN
T1  - Trademark-based merchandising :a German perspective /
AU  - Hocke, Ulrich,
VL  - 1999 N0 116 pages 28-31
ID  - 22929
KW  - Merchandising
KW  - Trademarks
KW  - TRADEMARK : CHARACTER MERCHANDISING : GERMANY
KW  - MERCHANDISING PRODUCTS : GERMANY
KW  - MARKS : PROTECTED SUBJECT MATTERS AND CATEGORIES OF MARKS : NAMES AND CORPORATE NAMES, POPULAR NAMES AND IMAGES : GERMANY
KW  - GERMANY : NEW TRADEMARK LAW
KW  - MERCHANDISING : TRADEMARK PROTECTION : GERMANY
TI  - Trademark-based merchandising :a German perspective /
ER  -