TY  - GEN
N2  - The first step in the commercialisation of your technology is one of self audit. Deciding what your 'endpoint' will be is crucial to the determination of the direction in which you move and the methods you take to get there. Any commercialisation will require time and effort and in the initial stages will mostly be your own. The apparently unproductive and ephemeral activities necessary to bring your technology to market will inevitably take you away from the bench and your beloved research. It is thus easy to resent the time spent in commercial exploitation, particularly if the latter is going neither well nor quickly nor if you feel out of your depth in dealing with people of a different mind set. This would perhaps be a mistake, since great satisfaction can be derived from devolving the benefits of your research. Indeed, some would see the effective transfer of research into society as a necessary and integral part of the research process.
AB  - The first step in the commercialisation of your technology is one of self audit. Deciding what your 'endpoint' will be is crucial to the determination of the direction in which you move and the methods you take to get there. Any commercialisation will require time and effort and in the initial stages will mostly be your own. The apparently unproductive and ephemeral activities necessary to bring your technology to market will inevitably take you away from the bench and your beloved research. It is thus easy to resent the time spent in commercial exploitation, particularly if the latter is going neither well nor quickly nor if you feel out of your depth in dealing with people of a different mind set. This would perhaps be a mistake, since great satisfaction can be derived from devolving the benefits of your research. Indeed, some would see the effective transfer of research into society as a necessary and integral part of the research process.
T1  - Technology transfer :making the most of your intellectual property.
AU  - Sullivan, Neil F.
CN  - HC79.T4
LA  - eng
ID  - 22631
KW  - Business planning
KW  - Business planning.
KW  - Technology transfer
KW  - Intellectual property.
KW  - Intellectual property
KW  - TRANSFER OF TECHNOLOGY : COMMERCIALISATION
KW  - PATENTS : SCOPE AND MAINTENANCE OF RIGHTS : TECHNOLOGY, TRANSFER OF TECHNOLOGY
KW  - INTELLECTUAL PROPERTY PROTECTION : VALUATION : DEVELOPING COUNTRIES
TI  - Technology transfer :making the most of your intellectual property.
ER  -