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Strategy for global marketplace / Lanning G. Bryer.
Bryer, Lanning G., author.
1998
48 US
Available at WIPO Library
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Title
Strategy for global marketplace / Lanning G. Bryer.
Author
Bryer, Lanning G., author.
Item Type
Journal article
Description
1 volume ([4] pages) ; [28] cm.
Alternate Call Number
48 US
Note
- Innovation in the international marketplace; - Strategic planning and business advantages of licensing properties abroad; - Comparaison between U.S. and foreign license agreements and transactions;.
Series
Series
Nouvelles : Journal Of The Licensing Executives Society ; 1998 Vol 33 No 3 pages 119-123.
Published
East Kilbride [Scotland] : Licensing Executives Society International, 1998.
Language
Danish
Record Appears in
General collection

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