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000022393 035__ $$a(wipo)(CD )98-1436
000022393 035__ $$a(OCoLC)1158560931
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000022393 084__ $$aB 70 GRE.R
000022393 090__ $$c24321$$d24321
000022393 1001_ $$aGreen, Paul E.,$$eauthor.
000022393 24510 $$aResearch for marketing decisions /$$cPaul E. Green.
000022393 250__ $$aFifth edition.
000022393 264_1 $$aNew Delhi :$$bPrentice-Hall Of India,$$c1998.
000022393 300__ $$axii, 784 pages ;$$c[28] cm
000022393 336__ $$atext$$btxt$$2rdacontent
000022393 337__ $$aunmediated$$bn$$2rdamedia
000022393 338__ $$avolume$$bnc$$2rdacarrier
000022393 500__ $$aPrice : I.R. 195.00; Inv.# 0114; Date 008/08/98; Supplier : The Book Mark, New Delhi; Recd 06/09/98; Contents : Part 1. Problem formulation : 1. Marketing research : content and strategy; 2. The tactics of marketing research : planning the research project; 3. Marketing research : the value and cost of decision-making information; 4. The tactics of marketing research : research design; Part 2. Techniques of obtaining data : 5. Information from respondents; 6. Experimentation; 7. Measurement in marketing research : general concepts and instrument design; 8. Measurement and scaling in marketing research; 9. Sampling procedures in marketing research; Part 3. Analyzing associative data : 10. The analysis process : basic concepts and analyzing associative data; 11. Multiple and partial regression; 12. Analysis of variance and covariance; Part 4. Advanced techniques in analyzing associative data : 13. Other techniques for analyzing criterion-predictor association; 14. Factor analysis and clustering methods; 15. Multidimensional scaling and conjoint analysis; Part 5. Selected activities in marketing research : 16. Forecasting procedures in marketing research; 17. Brand positioning and segmentation; 18. Evaluating new marketing strategies;.
000022393 504__ $$aIncludes bibliographical references and index.
000022393 650_0 $$aMarketing research.
000022393 650_4 $$aLAW AND ECONOMIC AND SOCIAL SCIENCES : GENERAL TREATIES : MARKETING RESEARCH
000022393 7001_ $$aTull, Donald S.
000022393 7001_ $$aAlbaum, Gerald.
000022393 903__ $$v1
000022393 942__ $$cMON
000022393 952__ $$w2006-11-03$$p1998-1436$$r195.00$$u35010$$bMAIN$$10$$kB 70 GRE.R$$v1998-09-07$$zJAIYA$$70
000022393 980__ $$aBIB
000022393 999__ $$c24321$$d24321