@article{22393,
      recid = {22393},
      author = {Green, Paul E., and Tull, Donald S. and Albaum, Gerald.},
      title = {Research for marketing decisions /},
      pages = {xii, 784 pages ;},
      note = {Price : I.R. 195.00; Inv.# 0114; Date 008/08/98; Supplier  : The Book Mark, New Delhi; Recd 06/09/98; Contents : Part  1. Problem formulation : 1. Marketing research : content  and strategy; 2. The tactics of marketing research :  planning the research project; 3. Marketing research : the  value and cost of decision-making information; 4. The  tactics of marketing research : research design; Part 2.  Techniques of obtaining data : 5. Information from  respondents; 6. Experimentation; 7. Measurement in  marketing research : general concepts and instrument  design; 8. Measurement and scaling in marketing research;  9. Sampling procedures in marketing research; Part 3.  Analyzing associative data : 10. The analysis process :  basic concepts and analyzing associative data; 11. Multiple  and partial regression; 12. Analysis of variance and  covariance; Part 4. Advanced techniques in analyzing  associative data : 13. Other techniques for analyzing  criterion-predictor association; 14. Factor analysis and  clustering methods; 15. Multidimensional scaling and  conjoint analysis; Part 5. Selected activities in marketing  research : 16. Forecasting procedures in marketing  research; 17. Brand positioning and segmentation; 18.  Evaluating new marketing strategies;.},
      url = {http://tind.wipo.int/record/22393},
}