TY  - GEN
N2  - What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life'bottom-line numbers, for instance'but the intangibles: our hopes and fears, our beliefs and dreams. Only stories'scenarios'and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG & E, and the International Stock Exchange.
AB  - What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life'bottom-line numbers, for instance'but the intangibles: our hopes and fears, our beliefs and dreams. Only stories'scenarios'and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG & E, and the International Stock Exchange.
T1  - The art of the long view :paths to strategic insight for yourself and your company /
AU  - Schwartz, Peter,
AU  - Schwartz, Peter.
CN  - HD30.28
LA  - eng
N1  - Contents : Introduction to the paperback edition : the strategic conversation - Broadening the long view; The pathfinder's tale; The Smith & Hawken story : the process of scenario-building; The scenario-building animal; Uncovering the decision; Information-hunting and gathering; Creating scenario building blocks; Anatomy of a new driving force : the global teenager; Composing a plot; The world in 2005 : three scenarios; Rehearsing the future; Epilogue : to my newborn son; Afterword : the value of a strategic conversation; User's guide : how to hold a strategic conversation; Appendix : steps to developing scenarios; Endnotes; Scenario planning : select bibliography.
N1  - Later edition (1996) published under a different title: Art of the long view : paths to strategic insight for yourself and your company.
N1  - Titre de la couv.: The art of the long view : planning for the future in an uncertain world.
N1  - "Planning for the future in an uncertain world"--Cover.
N1  - Omsl.- og rygtit.: The art of the long view : planning for the future in an uncertain world.
N1  - Compl. del tit. in cop.: Planning for the future in an uncertain world.
ID  - 22383
KW  - Strategic planning.
KW  - Business forecasting.
KW  - Organizational change
KW  - Scenario learning*.
KW  - Planificación estratégica.
KW  - Management.
KW  - Organizational learning.
KW  - Cambio organizacional.
KW  - Organizational change.
KW  - Pronóstico de los negocios.
KW  - ORGANIZATIONAL LEARNING : PRIORITIES
KW  - GENERAL WORKS : MISCELLANEOUS : INVESTIGATING IMPORTANT DECISIONS
KW  - Prévision commerciale.
KW  - Planification stratégique.
SN  - 0385267320
TI  - The art of the long view :paths to strategic insight for yourself and your company /
ER  -