TY - GEN N2 - "The Trademark Guide: A Friendly Handbook for Protecting and Profiting from Trademarks is an invaluable reference tool for both businesses and individuals looking to master the law and glean the best strategies for benefitting from trademarks. Clear-cut and completely up-to-date, this comprehensive guide covers what can and cannot be protected, duration and scope of protection, notice and registration, how to avoid and evaluate infringement, and how trademarks are used and abused in the marketplace."--Jacket. AB - "The Trademark Guide: A Friendly Handbook for Protecting and Profiting from Trademarks is an invaluable reference tool for both businesses and individuals looking to master the law and glean the best strategies for benefitting from trademarks. Clear-cut and completely up-to-date, this comprehensive guide covers what can and cannot be protected, duration and scope of protection, notice and registration, how to avoid and evaluate infringement, and how trademarks are used and abused in the marketplace."--Jacket. T1 - The trademark guide / AU - Wilson, Lee, CN - KF3180.Z9 N1 - Price : 13.45; Inv.# CH 52645; Date 29/97/98; Supplier : CroftHouse, UK: Recd 10/08/98; Contents : 1. Understanding trademarks; 2. Trademark infringement 101; 3. Trademark clearance; 4. Trademark selection; 5. Trademark protection; 6. Trademark lawyers; 7. Use it correctly or lose it; 8. Other people's trademarks; 9. Trademarks in cyberspace;. ID - 22287 KW - Trademarks. KW - Trademark infringement. KW - Patents. KW - TRADEMARKS : GUIDE KW - MARKS : GENERAL TREATIES SN - 1880559811 TI - The trademark guide / ER -