TY - GEN N2 - "This book takes the radical position that great companies can fail precisely because they do everything right." "It demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers, and invested aggressively in new technologies still lost their market leadership when confronted with disruptive changes in technology and market structure. And it tells how to avoid a similar fate." "Using the lessons of successes and failures of leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. These principles will help managers determine when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones."--Jacket. AB - "This book takes the radical position that great companies can fail precisely because they do everything right." "It demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers, and invested aggressively in new technologies still lost their market leadership when confronted with disruptive changes in technology and market structure. And it tells how to avoid a similar fate." "Using the lessons of successes and failures of leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. These principles will help managers determine when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones."--Jacket. T1 - The innovator's dilemma :when new technologies cause great firms to fail / AU - Christensen, Clayton M., AU - Christensen, Clayton M. CN - HD53 N1 - Price : 17.09; Inv.# CH52377; Date 14/07/98; Supplier : CroftHouse, UK; Recd 20/07/98; Contents : Part 1. Why great companies can fail; Part 2. Managing disruptive technological change;. N1 - "Revised, updated, and with a new chapter [i.e. chapter 8]"--Jacket. N1 - Eks. 2: 23. printing, 2006. N1 - Además en la cub.: Revised, updated and with a new chapter. N1 - "Rev., updated and with a new chapter"--Jacket. N1 - Restricted admission to print. ID - 22264 KW - Customer services. KW - Creative ability in business. KW - Industrial management. KW - Success in business. KW - Créativité dans les affaires. KW - Gestion d'entreprise. KW - Succès dans les affaires. KW - Service à la clientèle. KW - Restrictive practices in industrial relations. KW - Technological innovations. KW - Business KW - Organizational change. KW - Electronic books. KW - RESTRICTIVE TRADE PRACTICES AND OTHER MATTERS : MARKET-DOMINATING BUSINESS : COMPANIES KW - COMPANIES : DISRUPTIVE TECHNOLOGICAL CHANGE KW - COMPANY MANAGEMENT SN - 0875845851 TI - The innovator's dilemma :when new technologies cause great firms to fail / ER -