@article{22249,
      note = {Outline: The key aspects of a personality right : An  individual has the right to prevent his persona from being  commercially exploited without his consent; There should be  no requirement for the individual to have to prove  confusion of any kind; To establish infringement there  should also be no requirement to prove damage. Damage  should only be relevant in assessing the suitable remedy;  As with other intellectual property rights, the personality  right sould be capable of assignment; As with copyright,  the personality right sould also be an asset capable of  inheritance with a limited term of post-death protection;  In the interests of protection of free speech, the  personality right should only prohibit use of persona for  commercial purposes;.},
      author = {Abell, Mark,},
      url = {http://tind.wipo.int/record/22249},
      title = {Protecting personalities : time for a new form of  copyright /},
      recid = {22249},
      pages = {1 volume ([2] pages) ;},
}