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000022066 050_4 $$aHF5429$$b.Y47 1997
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000022066 084__ $$aD 740 YES.C
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000022066 1001_ $$aYeşil, Magdalena.
000022066 24510 $$aCreating the Virtual Store :$$bTaking your Web site from Browsing to Buying.
000022066 264_1 $$aNew York :$$bJohn Wiley & Sons,$$c1997.
000022066 300__ $$axx, 364 pages :$$billustrations ;$$c24 cm.
000022066 336__ $$atext$$btxt$$2rdacontent
000022066 337__ $$aunmediated$$bn$$2rdamedia
000022066 338__ $$avolume$$bnc$$2rdacarrier
000022066 4901_ $$aWiley computer publishing
000022066 500__ $$aContents : 1. Introducing the virtual store; 2. Planning the virtual store; 3. Designing the shopping experience; 4. Getting to know your virtual customers; 5. Advertising and promoting your virtual store; 6. Accepting virtual payments : selecting methods that are right for you; 7. Understanding virtual legality; 8. Preparing for the future;.
000022066 504__ $$aIncludes bibliographical references (pages 353-356) and index.
000022066 5050_ $$aCh. 1. Introducing the Virtual Store -- Ch. 2. Planning the Virtual Store -- Ch. 3. Designing the Shopping Experience -- Ch. 4. Getting to Know Your Virtual Customers -- Ch. 5. Advertising and Promoting Your Virtual Store -- Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You -- Ch. 7. Understanding Virtual Legality -- Ch. 8. Preparing for the Future.
000022066 5208_ $$aThis text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.
000022066 650_0 $$aRetail trade$$xComputer networks.
000022066 650_0 $$aRetail trade surveys$$zUnited States.
000022066 650_0 $$aConsumer behavior$$zUnited States.
000022066 650_0 $$aTeleshopping$$zUnited States.
000022066 650_0 $$aInternet marketing$$zUnited States.
000022066 650_0 $$aWorld Wide Web$$zUnited States.
000022066 650_0 $$aWorld Wide Web.
000022066 650_0 $$aInternet marketing.
000022066 650_0 $$aTeleshopping.
000022066 650_0 $$aBusiness enterprises$$xCommunication systems.
000022066 650_0 $$aIndustrial management$$xComputer network resources.
000022066 650_4 $$aVIRTUAL STORE : SHOPPING ON INTERNET
000022066 650_4 $$aINFORMATION SCIENCE (DOCUMENTATION) : WEB
000022066 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000022066 830_0 $$aWiley computer publishing.
000022066 903__ $$v1
000022066 942__ $$cMON
000022066 952__ $$w2006-11-03$$p1998-0553$$r27.20$$u34391$$bMAIN$$10$$kD 740 YES.C$$v1998-04-28$$zKARETKA$$70
000022066 980__ $$aBIB
000022066 999__ $$c23891$$d23891