TY  - GEN
N2  - This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.
AB  - This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.
T1  - Creating the Virtual Store :Taking your Web site from Browsing to Buying.
AU  - Yeşil, Magdalena.
CN  - HF5429
LA  - eng
N1  - Contents : 1. Introducing the virtual store; 2. Planning the virtual store; 3. Designing the shopping experience; 4. Getting to know your virtual customers; 5. Advertising and promoting your virtual store; 6. Accepting virtual payments : selecting methods that are right for you; 7. Understanding virtual legality; 8. Preparing for the future;.
ID  - 22066
KW  - Retail trade
KW  - Retail trade surveys
KW  - Consumer behavior
KW  - Teleshopping
KW  - Internet marketing
KW  - World Wide Web
KW  - World Wide Web.
KW  - Internet marketing.
KW  - Teleshopping.
KW  - Business enterprises
KW  - Industrial management
KW  - VIRTUAL STORE : SHOPPING ON INTERNET
KW  - INFORMATION SCIENCE (DOCUMENTATION) : WEB
TI  - Creating the Virtual Store :Taking your Web site from Browsing to Buying.
ER  -