@article{22066,
      recid = {22066},
      author = {Yeşil, Magdalena.},
      title = {Creating the Virtual Store : Taking your Web site from  Browsing to Buying.},
      pages = {xx, 364 pages :},
      note = {Contents : 1. Introducing the virtual store; 2. Planning  the virtual store; 3. Designing the shopping experience; 4.  Getting to know your virtual customers; 5. Advertising and  promoting your virtual store; 6. Accepting virtual payments  : selecting methods that are right for you; 7.  Understanding virtual legality; 8. Preparing for the  future;.},
      url = {http://tind.wipo.int/record/22066},
}