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000021564 020__ $$a1870555309
000021564 020__ $$z9781870555302
000021564 035__ $$a(wipo)(CD )97-0898
000021564 035__ $$a(OCoLC)21228412
000021564 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000021564 043__ $$an-us---
000021564 050_4 $$aHD69.B7
000021564 08204 $$a658.827$$220
000021564 084__ $$aK 332 MUR.BRA
000021564 090__ $$c23293$$d23293
000021564 1001_ $$aMurphy, John,$$eauthor.
000021564 24510 $$aBrand strategy /$$cJohn Murphy.
000021564 250__ $$aFirst edition.
000021564 264_1 $$aCambridge :$$bDirector Books,$$c1990.
000021564 300__ $$axii, 186 pages ;$$c[28] cm
000021564 336__ $$atext$$btxt$$2rdacontent
000021564 337__ $$aunmediated$$bn$$2rdamedia
000021564 338__ $$avolume$$bnc$$2rdacarrier
000021564 500__ $$aGift; Recd 07/97; Director Books an imprint of Fitzwillliam Publishing Limited Simon and Schuster International Group Fitzwilliam House, 32 Trumpington Street Cambridge CB3 1QY United Kingdom Contents : 1. What is a brand? 2. The significance of branding; 3. How to brand new products; 4. Branding services; 5. The use of the corporate brand; 6. Branding industrial products; 7. Own label; 8. Developing new brand names; 9. Developing logos and packaging; 10. Developing corporate identities; 11. Managing brands; 12. Brand extension; 13. International branding; 14. The legal side of brands; 15. Licensing and franchising; 16. Valuing brands; 17. The future of branding;.
000021564 500__ $$aPublished in association with the Institute of Directors.
000021564 650_0 $$aBranding (Marketing)
000021564 650_0 $$aTrademarks.
000021564 650_4 $$aMARKS : BRAND STRATEGY
000021564 7102_ $$aInstitute Of Directors.
000021564 903__ $$v1
000021564 942__ $$cMON
000021564 952__ $$w2006-11-03$$p1997-0898$$r0.00$$u33431$$bMAIN$$10$$kK 332 MUR.BRA$$v1997-08-04$$ztagged$$71
000021564 980__ $$aBIB
000021564 999__ $$c23293$$d23293