TY  - GEN
T1  - Brand strategy /
AU  - Murphy, John,
ET  - First edition.
CN  - HD69.B7
N1  - Gift; Recd 07/97; Director Books an imprint of Fitzwillliam Publishing Limited Simon and Schuster International Group Fitzwilliam House, 32 Trumpington Street Cambridge CB3 1QY United Kingdom Contents : 1. What is a brand? 2. The significance of branding; 3. How to brand new products; 4. Branding services; 5. The use of the corporate brand; 6. Branding industrial products; 7. Own label; 8. Developing new brand names; 9. Developing logos and packaging; 10. Developing corporate identities; 11. Managing brands; 12. Brand extension; 13. International branding; 14. The legal side of brands; 15. Licensing and franchising; 16. Valuing brands; 17. The future of branding;.
N1  - Published in association with the Institute of Directors.
ID  - 21564
KW  - Branding (Marketing)
KW  - Trademarks.
KW  - MARKS : BRAND STRATEGY
SN  - 1870555309
TI  - Brand strategy /
ER  -