@article{21564,
      note = {Gift; Recd 07/97; Director Books an imprint of  Fitzwillliam Publishing Limited Simon and Schuster  International Group Fitzwilliam House, 32 Trumpington  Street Cambridge CB3 1QY United Kingdom Contents : 1. What  is a brand? 2. The significance of branding; 3. How to  brand new products; 4. Branding services; 5. The use of the  corporate brand; 6. Branding industrial products; 7. Own  label; 8. Developing new brand names; 9. Developing logos  and packaging; 10. Developing corporate identities; 11.  Managing brands; 12. Brand extension; 13. International  branding; 14. The legal side of brands; 15. Licensing and  franchising; 16. Valuing brands; 17. The future of  branding;.},
      author = {Murphy, John,},
      url = {http://tind.wipo.int/record/21564},
      title = {Brand strategy /},
      recid = {21564},
      pages = {xii, 186 pages ;},
}