000021563 000__ 01953cam\a2200397\i\4500
000021563 001__ 21563
000021563 003__ SzGeWIPO
000021563 005__ 20210318104838.0
000021563 008__ 910927s1991\\\\xx\\\\\\rb\\\\000\0\eng\\
000021563 020__ $$a0712650202
000021563 020__ $$z9780712650205$$q20
000021563 035__ $$a(wipo)(CD )97-0897
000021563 035__ $$a(OCoLC)24751137
000021563 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000021563 050_4 $$aHD69.B7$$bB73 1991
000021563 08204 $$a658.827$$220
000021563 084__ $$aK 332 MUR.BR
000021563 090__ $$c23292$$d23292
000021563 1001_ $$aMurphy, John,$$eauthor.
000021563 24510 $$aBrand valuation /$$cedited by John Murphy.
000021563 250__ $$aSecond edition.
000021563 264_1 $$a[Place of publication not identified] :$$bBusiness Books,$$c1991.
000021563 300__ $$axii, 212 pages ;$$c[28] cm
000021563 336__ $$atext$$btxt$$2rdacontent
000021563 337__ $$aunmediated$$bn$$2rdamedia
000021563 338__ $$avolume$$bnc$$2rdacarrier
000021563 500__ $$aGift; Recd 07/97; Contents : 1. The nature of brands; 2. The benefits of valuing brands; 3. Alternative methods of brand valuation; 4. Valuation of trade marks and brand names; 5. Accounting for brands : the practitioner's perspective; 6. Accounting for brands : an industry perspective; 7. Brand valuation and its role in mergers and acquisitions; 8. Is brand valuation of any use to the investor? 9. Valuation and licensing; 10. Valuing publishing titles; 11. Evaluating brands : US experience and practice; 12. Brands as legal property; 13. Brand accounting; 14. Managing the brand manager; 15. The corporate brand; 16. Developing brand strategy; 17. The importance of intangible assets in economic activity : the Japanese information capital paradox; 18. The future of branding;.
000021563 650_0 $$aBranding (Marketing)
000021563 650_0 $$aBrand name products.
000021563 650_0 $$aTrademarks.
000021563 650_4 $$aMARKS : BRANDS : VALUATION
000021563 7001_ $$aMurphy, John,$$eeditor.
000021563 903__ $$v1
000021563 942__ $$cMON
000021563 952__ $$w2006-11-03$$p1997-0897$$r0.00$$u33430$$bMAIN$$10$$kK 332 MUR.BR$$v1997-08-04$$ztagged$$71
000021563 980__ $$aBIB
000021563 999__ $$c23292$$d23292