@article{21563,
      note = {Gift; Recd 07/97; Contents : 1. The nature of brands; 2.  The benefits of valuing brands; 3. Alternative methods of  brand valuation; 4. Valuation of trade marks and brand  names; 5. Accounting for brands : the practitioner's  perspective; 6. Accounting for brands : an industry  perspective; 7. Brand valuation and its role in mergers and  acquisitions; 8. Is brand valuation of any use to the  investor? 9. Valuation and licensing; 10. Valuing  publishing titles; 11. Evaluating brands : US experience  and practice; 12. Brands as legal property; 13. Brand  accounting; 14. Managing the brand manager; 15. The  corporate brand; 16. Developing brand strategy; 17. The  importance of intangible assets in economic activity : the  Japanese information capital paradox; 18. The future of  branding;.},
      author = {Murphy, John, and Murphy, John,},
      url = {http://tind.wipo.int/record/21563},
      title = {Brand valuation /},
      recid = {21563},
      pages = {xii, 212 pages ;},
}