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000021538 035__ $$a(wipo)(CD )97-0809
000021538 035__ $$a(OCoLC)34839668
000021538 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000021538 043__ $$an-us---
000021538 050_4 $$aKF3180$$b.S63 1997
000021538 08204 $$a346.730488$$220
000021538 084__ $$aK 191 SMI.T
000021538 090__ $$c23256$$d23256
000021538 1001_ $$aSmith, Gordon V.,$$d1937-$$eauthor.
000021538 24510 $$aTrademark valuation /$$cGordon V. Smith.
000021538 264_1 $$aNew York :$$bWiley,$$cc1997.
000021538 300__ $$axvii, 293 pages :$$billustrations ;$$c25 cm.
000021538 336__ $$atext$$btxt$$2rdacontent
000021538 337__ $$aunmediated$$bn$$2rdamedia
000021538 338__ $$avolume$$bnc$$2rdacarrier
000021538 4901_ $$aIntellectual property series
000021538 500__ $$aContents : 1. Valuation basics : The business entreprise; Valuation principles; Valuation techniques; Accounting and tax issues; 2. The nature of a trademark : Trademark defined; Trademarks : the legal underpinnings; Trademark creation : a trademark classification system; 3. Trademark exploitation : Exploitation : general; Primary exploitation; Secondary exploitation; 4. Quantifying the economic benefit : Valuation context; The economic benefit; Quantifying the economic benefit; 5. Economic life and risks of trademark ownership and exploitation : Economic life; Quantifying economic life; Risk elements; 6. Trademark valuation : Cost approach; Market approach; Income approach; An empirical study; 7. Trademark royalty rates : Trademark royalties; Royalty quantification; 8. Monetary relief in trademark litigation : Counterfeiting; The law relating to monetary relief; Confusion; Case analysis; Conclusion; 9. Special trademark valuation situations : Trademarks in bankruptcy; Trademarks as collateral; Trademarks and ad valorem taxes; Trademark values in litigation; 10. Global valuation and exploitation of trademarks : Accounting issues; Tax issues; Trademarks in the international environment; International valuation issues; Political risk; Investment risk; Cultural risk; Summary; Appendix A. Theoretical foundations for the determination of a fair rate of return on intellectual property; Appendix B. Investment rate of return requirements; Appendix C. Some trademark transactions; Appendix D. Intangible asset and royalty rate study : underlying data;.
000021538 504__ $$aIncludes bibliographical references (pages 285-287) and index.
000021538 5050_ $$aCh. 1. Valuation Basics -- Ch. 2. The Nature of a Trademark -- Ch. 3. Trademark Exploitation -- Ch. 4. Quantifying the Economic Benefit -- Ch. 5. Economic Life and Risks of Trademark Ownership and Exploitation -- Ch. 6. Trademark Valuation -- Ch. 7. Trademark Royalty Rates -- Ch. 8. Monetary Relief in Trademark Litigation -- Ch. 9. Special Trademark Valuation Situations -- Ch. 10. Global Valuation and Exploitation of Trademarks -- App. A. Theoretical Foundations for the Determination of a Fair Rate of Return on Intellectual Property -- App. B. Investment Rate of Return Requirements -- App. C. Some Trademark Transactions -- App. D. Intangible Asset and Royalty Rate Study: Underlying Data.
000021538 520__ $$aGordon V. Smith, a consultant with more than three decades of experience advising clients on the value of their intellectual property, dispels common myths and misconceptions about trademarks and replaces them with logical, down-to-earth, practical guidance. Employing his unique talent for translating complex legal and financial concepts into plain English, he acquaints you with all the key legal and financial concepts, terms, principles, and practices, and guides you step-by-step through the entire valuation process. And, perhaps most importantly, he shows you how to use the information derived from your valuation to develop surefire strategies for getting the most out of your trademark.
000021538 650_0 $$aTrademarks.
000021538 650_0 $$aIntellectual property.
000021538 650_4 $$aMARKS : ECONOMIC PROBLEMS : TRADEMARK VALUATION
000021538 830_0 $$aIntellectual property series.
000021538 903__ $$v1
000021538 942__ $$cMON
000021538 952__ $$w2006-11-03$$p1997-0809$$r213.60$$u33301$$bMAIN$$10$$kK 191 SMI.T$$v1997-07-04$$ztagged$$71
000021538 980__ $$aBIB
000021538 999__ $$c23256$$d23256