@article{21538,
      note = {Contents : 1. Valuation basics : The business entreprise;  Valuation principles; Valuation techniques; Accounting and  tax issues; 2. The nature of a trademark : Trademark  defined; Trademarks : the legal underpinnings; Trademark  creation : a trademark classification system; 3. Trademark  exploitation : Exploitation : general; Primary  exploitation; Secondary exploitation; 4. Quantifying the  economic benefit : Valuation context; The economic benefit;  Quantifying the economic benefit; 5. Economic life and  risks of trademark ownership and exploitation : Economic  life; Quantifying economic life; Risk elements; 6.  Trademark valuation : Cost approach; Market approach;  Income approach; An empirical study; 7. Trademark royalty  rates : Trademark royalties; Royalty quantification; 8.  Monetary relief in trademark litigation : Counterfeiting;  The law relating to monetary relief; Confusion; Case  analysis; Conclusion; 9. Special trademark valuation  situations : Trademarks in bankruptcy; Trademarks as  collateral; Trademarks and ad valorem taxes; Trademark  values in litigation; 10. Global valuation and exploitation  of trademarks : Accounting issues; Tax issues; Trademarks  in the international environment; International valuation  issues; Political risk; Investment risk; Cultural risk;  Summary; Appendix A. Theoretical foundations for the  determination of a fair rate of return on intellectual  property; Appendix B. Investment rate of return  requirements; Appendix C. Some trademark transactions;  Appendix D. Intangible asset and royalty rate study :  underlying data;.},
      author = {Smith, Gordon V.,},
      url = {http://tind.wipo.int/record/21538},
      title = {Trademark valuation /},
      abstract = {Gordon V. Smith, a consultant with more than three decades  of experience advising clients on the value of their  intellectual property, dispels common myths and  misconceptions about trademarks and replaces them with  logical, down-to-earth, practical guidance. Employing his  unique talent for translating complex legal and financial  concepts into plain English, he acquaints you with all the  key legal and financial concepts, terms, principles, and  practices, and guides you step-by-step through the entire  valuation process. And, perhaps most importantly, he shows  you how to use the information derived from your valuation  to develop surefire strategies for getting the most out of  your trademark.},
      recid = {21538},
      pages = {xvii, 293 pages :},
}