"This work explains the ways of protecting and facilitating intellectual property rights and gives up-to-date information on the rights relating to the use in worldwide communications including the Internet."--BOOK JACKET. "Merchandising Intellectual Property Rights is international in its coverage and includes the position under English law, European Community law, Australian law, America law and Canadian law."--BOOK JACKET. "This book will particularly appeal to legal practitioners in intellectual property and the commercial users involved in franchising and licensing of intellectual property rights."--Jacket.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Ch. 1. Overview: Character Merchandising and the Proper Scope of Intellectual Property Ch. 2. Merchandising Rights as an Extended Action in Passing Off Ch. 3. Merchandising Rights as a Right of Property in the Mark, Name or Get-Up Ch. 4. Intellectual Property Rights and Monopoly in Shapes, Containers and Other Commonplace Articles Ch. 5. Use of Well-Known Images and Features in Advertising, Comparative Advertising and Unfair Competition Ch. 6. Use of Registered Trade Marks and Service Marks to Protect Merchandising Rights Ch. 7. Use of Copyright and Design Law to Protect Merchandising Rights Ch. 8. Other Sources of Protection of Merchandising Rights Ch. 9. Civil Remedies for the Protection of Merchandising Rights Ch. 10. International Framework for the Protection of Intellectual Property/Merchandising Rights App. 1. Copyright, Designs and Patents Act 1988 (C. 48), Parts I and II App. 2. Copyright, Designs and Patents Act 1988 (C. 48), Part III.
"This work explains the ways of protecting and facilitating intellectual property rights and gives up-to-date information on the rights relating to the use in worldwide communications including the Internet."--BOOK JACKET. "Merchandising Intellectual Property Rights is international in its coverage and includes the position under English law, European Community law, Australian law, America law and Canadian law."--BOOK JACKET. "This book will particularly appeal to legal practitioners in intellectual property and the commercial users involved in franchising and licensing of intellectual property rights."--Jacket.