TY - GEN T1 - The economic importance of trade marks in the UK (1973-1992) :a preliminary investigation / AU - Higgins, D. M., AU - James, T. J. N1 - Price : 25.00; Supplier : The Intellectual Property Institute, London; Recd 18/04/97; Contents : List of Figures; List of Tables; List of Appendices; 1. Introduction and Summary : 1.1 The study; 1.2 Trade marks : definitions and procedure; 1.3 The economic importance of trade marks to consumers and producers : some theoretical considerations; Reducing search costs; Enhancing and maintaining quality; Encouraging language development and creativity; Encouraging corporate development; Allowing socially wasteful and anti-competitive behaviour; 2. Methodology : 2.1 Data sources : Trade mark statistics; Gross value added; 2.2 Measures of trade mark intensity; 3. Trends in Trade Marks Registrations : 1973-1992 : 3.1 Trade mark registrations and gross value added; 4. The trade-marking intensity of industries : 1973-1992 : 4.1 Trade mark intensity over time; 5. Summary and conclusions;. ID - 21380 KW - Trademarks KW - Trademarks (International law) KW - Intellectual property KW - MARKS : ECONOMIC PROBLEMS : UNITED KINGDOM SN - 1874001332 TI - The economic importance of trade marks in the UK (1973-1992) :a preliminary investigation / ER -