@article{21380,
      note = {Price : 25.00; Supplier : The Intellectual Property  Institute, London; Recd 18/04/97; Contents : List of  Figures; List of Tables; List of Appendices; 1.  Introduction and Summary : 1.1 The study; 1.2 Trade marks :  definitions and procedure; 1.3 The economic importance of  trade marks to consumers and producers : some theoretical  considerations; Reducing search costs; Enhancing and  maintaining quality; Encouraging language development and  creativity; Encouraging corporate development; Allowing  socially wasteful and anti-competitive behaviour; 2.  Methodology : 2.1 Data sources : Trade mark statistics;  Gross value added; 2.2 Measures of trade mark intensity; 3.  Trends in Trade Marks Registrations : 1973-1992 : 3.1 Trade  mark registrations and gross value added; 4. The  trade-marking intensity of industries : 1973-1992 : 4.1  Trade mark intensity over time; 5. Summary and  conclusions;.},
      author = {Higgins, D. M., and James, T. J.},
      url = {http://tind.wipo.int/record/21380},
      title = {The economic importance of trade marks in the UK  (1973-1992) : a preliminary investigation /},
      recid = {21380},
      pages = {27 pages ;},
}