TY  - GEN
T1  - Character merchandising /
AU  - Adams, John,
AU  - Stephens, Peter.
AU  - Nyman, Bernard.
AU  - Mazaltov, Jacques.
AU  - Kormanicki, Bettina.
AU  - Adams, John,
AU  - Baillie, Iain.
ET  - Second edition.
CN  - KD2204
N1  - Contents : Section 1. England and Wales : Part A. Acquisition of merchandising rights : 1. Copyright, registered designs and patents; 2. Subsistence of copyright (connecting factors), and international aspects of copyright, trade mark, patents and designs; 3. Trade marks and service marks; 4. Passing off and unfair competition; 5. Other possible sources of protection; Part B. Setting up the licensing programme : 6. Licensing; 7. Liability for defective products; 8. Competition law; 9. Tax aspects; Part C. Policing merchandising rights : 10. Introduction; 11. Civil remedies; 12. Criminal and regulatory protection of a name or character; Section 2. Other jurisdictions : 13. Australia; 14. Canada; 15. France; 16. Germany; 17. United States; Section 3. Precedents : 1. Licence agreements; 2. Representation agreement; 3. Commissioning agreement for the preparation of artwork; 4. Assignment of copyright, design right and/or a right in a registered design; 5. Full assignment of copyright in existing artistic work for lump sum; 6. Short form of assignment of registered trade marks; 7. Cross-border licences : exchange control and withholding of tax;.
ID  - 21154
KW  - Intellectual property
KW  - Copyright
KW  - Marketing
KW  - Patents
KW  - COPYRIGHT : CHARACTER MERCHANDISING
KW  - MARKETING : CHARACTERS
KW  - CHARACTERS : ADVERTISING
SN  - 0406077673
TI  - Character merchandising /
ER  -