Trademarks : legal and business aspects / editors, Dennis Campbell, Hubert J. Harmeling, Eric P.A. Keyzer.

The Madrid agreement; Importance of the Paris convention for the protection of industrial property; The Madrid protocol: an American perspective; Trade mark law treaty; Efforts of multinational organizations against trademark counterfeiting; Developments in the European Union; The EU trade mark: registration procedure; European Union trade mark: scope of protection; Trade marks as business assets: tax aspects of development, acquisition and disposition; Royalty routing; Trade marks on the balance sheet; Trade marks as collateral in the United Kingdom; Trade marks and comparative advertising; Comparative advertising with trade marks in the United States - a contrast to the European approach; Merchandising of trademarks; Commercial use of collective trade marks; "House Marks" The sphinx of intellectual property; The effect of insolvency on trade mark licenses; Effects of trade mark invalidity on license agreements; Weighing up arbitration of trade mark disputes; Counterfeiting of branded goods: some introductory remarks; Counterfeiting of branded goods in Australia; Measures against counterfeiting branded goods in South America; Counterfeiting of trade marks: a canadian perspective; Legal measures and collective efforts to suppress counterfeit goods in Japan; Counterfeiting in Central and Eastern Europe; Trade marks in Greece; Trade marks and the german unification.