TY - GEN T1 - The law of passing-off / AU - Wadlow, Christopher, AU - Wadlow, Christopher. ET - Second edition. CN - KD1439 N1 - Contents : 1. Introduction : A. Essential elements of the tort; B. History; C. Passing-off and UNFAIR COMPETITION; 2. Goodwill : A. The importance of goodwill; B. The meaning of BUSINESS and TRADER; C. Creation of goodwill; D. Territorial scope of goodwill; E. Foreign plaintiffs : an international overview; F. Ownership of goodwill; G. Ownership in common situations; H. Dealings with goodwill; I. Shared or qualified ownership of goodwill; J. Extinction and revival of goodwill; K. Remedies for non-traders; 3. Damage : A. The importance of damage in the past and today; B. The requirement to prove damage in practice; C. Heads of damage; 4. Misrepresentation : general principles : A. The essential misrepresentation; B. The materiality of the misrepresentation; C. Use of name or mark without representation; D. The defendant need not act fraudulently; E. Effect of fraud where shown; F. The defendant need not compete with the plaintiff; G. To whom may the misrepresentation be made? H. What makes a representation false? I. Who is liable for passing-off? J. Instruments of deception; K. The time factor; 5. Actionable misrepresentations : A. Deception as to trade source of goods; B. Substitution and switch selling; C. Goods originating from the plaintiff; D. Deception as to identity or business connection; E. Licensing and franchising; F. Personality merchandising and endorsement; G. Character merchandising; H. Deception as to origin or nature; I. Inverse passing-off; J. Conclusion : a general rule; 6. Indicia : A. Distinctiveness; B. Establishing distinctiveness; C. Assessing the probability of deception; D. Descriptive and generic terms; E. Problem verbal marks by category; F. Titles; G. Distinctiveness of get-up; H. Get-up by category; I. Visual marks and aspects of get-up; J. Miscellania; 7. Defences : A. Illegal or deceptive mark or trade; B. Bona fide use of defendant's own name; C. Innocence; D. Concurrent and antecedent rights; E. Delay, acquiescence and estoppel; F. European Community law; 8. Enforcement : A. Interlocutory remedies; B. Extraordinary interlocutory relief; C. Interlocutory injunctions and American cyanamid; D. The balance of convenience; E. The other issues on motion; F. Procedure; G. Evidence : general principles; H. Survey evidence; I. Final remedies;. N1 - Tables: cases, statutes, treaties, conventions, foreign legislation, rules of the Supreme Court. N1 - Andere Ausgabe: <<The>> law of passing-off. N1 - Includes bibliographical references and index. ID - 20702 KW - Trademarks KW - UNITED KINGDOM KW - PASSING OFF KW - Propriété industrielle KW - Concurrence déloyale KW - Clientèle SN - 0421501707 SN - 0421594209 TI - The law of passing-off / ER -