@article{20702,
      recid = {20702},
      author = {Wadlow, Christopher, and Wadlow, Christopher.},
      title = {The law of passing-off /},
      pages = {lxix, 625 pages ;},
      note = {Contents : 1. Introduction : A. Essential elements of the  tort; B. History; C. Passing-off and UNFAIR COMPETITION; 2.  Goodwill : A. The importance of goodwill; B. The meaning of  BUSINESS and TRADER; C. Creation of goodwill; D.  Territorial scope of goodwill; E. Foreign plaintiffs : an  international overview; F. Ownership of goodwill; G.  Ownership in common situations; H. Dealings with goodwill;  I. Shared or qualified ownership of goodwill; J. Extinction  and revival of goodwill; K. Remedies for non-traders; 3.  Damage : A. The importance of damage in the past and today;  B. The requirement to prove damage in practice; C. Heads of  damage; 4. Misrepresentation : general principles : A. The  essential misrepresentation; B. The materiality of the  misrepresentation; C. Use of name or mark without  representation; D. The defendant need not act fraudulently;  E. Effect of fraud where shown; F. The defendant need not  compete with the plaintiff; G. To whom may the  misrepresentation be made? H. What makes a representation  false? I. Who is liable for passing-off? J. Instruments of  deception; K. The time factor; 5. Actionable  misrepresentations : A. Deception as to trade source of  goods; B. Substitution and switch selling; C. Goods  originating from the plaintiff; D. Deception as to identity  or business connection; E. Licensing and franchising; F.  Personality merchandising and endorsement; G. Character  merchandising; H. Deception as to origin or nature; I.  Inverse passing-off; J. Conclusion : a general rule; 6.  Indicia : A. Distinctiveness; B. Establishing  distinctiveness; C. Assessing the probability of deception;  D. Descriptive and generic terms; E. Problem verbal marks  by category; F. Titles; G. Distinctiveness of get-up; H.  Get-up by category; I. Visual marks and aspects of get-up;  J. Miscellania; 7. Defences : A. Illegal or deceptive mark  or trade; B. Bona fide use of defendant's own name; C.  Innocence; D. Concurrent and antecedent rights; E. Delay,  acquiescence and estoppel; F. European Community law; 8.  Enforcement : A. Interlocutory remedies; B. Extraordinary  interlocutory relief; C. Interlocutory injunctions and  American cyanamid; D. The balance of convenience; E. The  other issues on motion; F. Procedure; G. Evidence : general  principles; H. Survey evidence; I. Final remedies;.},
      url = {http://tind.wipo.int/record/20702},
}