This work offers detailed technical information on the how the licensing of patents and the sale of patents function in an international context.
Bibliography, etc. Note
Includes bibliographical references and indexes.
Formatted Contents Note
Part 1. Executive summaries 1.1 The global sale of knowhow; 1.2 Guidelines for licensors; 1.3 Guidelines for licensees; 1.4 Guidelines for governments and international organizations; 1.5 Licensing agreements; 1.6 Background : the most common uses of intellectual property protection, some myths dispelled; Part 2. Business strategy 2.1 International licensing : its relationship to other business strategies; 2.2 Licensing : the decisions; 2.3 Related means of selling knowledge; Part 3. Legal and political issues 3.1 Intellectual property rights; 3.2 Regulations and services (government and private sector); 3.3 Drafting an agreement; 3.4 The political background; 3.5 A typical technology transfer agreement based on knowhow and a trademark; Part 4. Managing the licensing agreement 4.1 Organization and communication; 4.2 Planning and controlling the licensing process; 4.3 Finance, prices and costs; 4.4 Marketing; 4.5 Personnel and other services for licensor and licensee; 4.6 The relationship between the licensor and the licensee; Part 5. Licensing in specific countries and regions 5.1 The industrialized countries (including the Europen Union); 5.2 Some regional and international organizations; 5.3 Developing and former communist countries; Part 6. Present and future : the professional licensing executive 6.1 The state of the art; 6.2 Problems and errors; 6.3 Prospects; Part 7. Appendices 7.1 Definitions; 7.2 Publications; 7.3 Organizations; Part 8. Indexes.