0195079493 9780195079494 acid-free paper 1423764897 electronic book 9781423764892 electronic book 1601299109 9781601299109 1280443243 9781280443244 9786610443246 6610443246
Alternate Call Number
G 58 GOO.T
Summary
"In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction." "Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles - such as Total Quality Management and the resource-based view of the firm - into a clear view of technology strategy. Evaluation of these trends helps managers to understand how their benefits and limitations affect their individual technology management programs." "Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives - like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities." "Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R & D and manufacturing managers, strategic planners, and academics."--Jacket.
Note
Price : ; Supplier : Dawson France; Recd 12/12/94; Contents : A roadmap to effective technology-stragegy choices; Part 1. Broad guidance for technological and strategic praxis : Conceptual frameworks and contextual analysis; Part 2. Techniques for diagnosing situations and selecting technology strategies; Part 3. Technological connections to other strategic issues; Part 4. Techniques for managing technology strategies;
Bibliography, etc. Note
Includes bibliographical references (pages 277-283) and index.
Formatted Contents Note
1. A Roadmap to Effective Technology-Strategy Choices pt. I. Broad Guidance for Technological and Strategic Praxis: Conceptual Frameworks and Contextual Analysis. 2. Strategy as Defensible Competitive Advantage. 3. The Technology-Strategy Interface pt. II. Techniques for Diagnosing Situations and Selecting Technology Strategies. 4. Success Conditions for Technology Strategies. 5. Mapping a Technology's Antecedents. 6. Mapping Technological Potential for Defensible Positioning. 7. Some Examples of Strategic Technology Maps. 8. Evaluating Your Advantage: The Innovation Audit. 9. Detailing the Innovation Audit Technique. 10. Some Examples of the Innovation Audit pt. III. Technological Connections to Other Strategic Issues. 11. Thinking About Technology. 12. Technology, Core Competence, and the Resource-Based View. 13. Technology and Strategy Issues in Improved Quality pt. IV. Techniques for Managing Technology Strategies. 14. Technology Management Techniques. 15. Selecting Appropriate Technology Substrategies. 16. Structuring the Organization for Advantage: The Technological Innovation Dimension. 17. External Acquisition of Technology. 18. The Elements of Strategic Action: Analysis, Formulation, and Implementation.
"In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction." "Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles - such as Total Quality Management and the resource-based view of the firm - into a clear view of technology strategy. Evaluation of these trends helps managers to understand how their benefits and limitations affect their individual technology management programs." "Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives - like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities." "Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R & D and manufacturing managers, strategic planners, and academics."--Jacket.