000020581 000__ 05366cam\a2200577\i\4500 000020581 001__ 20581 000020581 003__ SzGeWIPO 000020581 005__ 20210318104815.0 000020581 008__ 940214s1994\\\\nyua\\\\rb\\\\001\0\eng\\ 000020581 020__ $$a0195079493 000020581 020__ $$z9780195079494$$qacid-free paper 000020581 020__ $$z1423764897$$qelectronic book 000020581 020__ $$z9781423764892$$qelectronic book 000020581 020__ $$z1601299109 000020581 020__ $$z9781601299109 000020581 020__ $$z1280443243 000020581 020__ $$z9781280443244 000020581 020__ $$z9786610443246 000020581 020__ $$z6610443246 000020581 035__ $$a(wipo)(CD )94/1306 000020581 035__ $$a(OCoLC)29951977 000020581 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000020581 050_4 $$aHD30.28$$b.G657 1994 000020581 08204 $$a658.4012$$220 000020581 084__ $$aG 58 GOO.T 000020581 090__ $$c22132$$d22132 000020581 1001_ $$aGoodman, Richard A.$$q(Richard Arthur),$$d1949-$$eauthor. 000020581 24510 $$aTechnology and strategy :$$bconceptual models and diagnostics /$$cRichard A. Goodman, Michael W. Lawless. 000020581 264_1 $$aNew York :$$bOxford University Press,$$c1994. 000020581 300__ $$ax, 291 pages :$$billustrations ;$$c25 cm 000020581 336__ $$atext$$btxt$$2rdacontent 000020581 337__ $$aunmediated$$bn$$2rdamedia 000020581 338__ $$avolume$$bnc$$2rdacarrier 000020581 500__ $$aPrice : ; Supplier : Dawson France; Recd 12/12/94; Contents : A roadmap to effective technology-stragegy choices; Part 1. Broad guidance for technological and strategic praxis : Conceptual frameworks and contextual analysis; Part 2. Techniques for diagnosing situations and selecting technology strategies; Part 3. Technological connections to other strategic issues; Part 4. Techniques for managing technology strategies; 000020581 504__ $$aIncludes bibliographical references (pages 277-283) and index. 000020581 5050_ $$a1. A Roadmap to Effective Technology-Strategy Choices -- pt. I. Broad Guidance for Technological and Strategic Praxis: Conceptual Frameworks and Contextual Analysis. 2. Strategy as Defensible Competitive Advantage. 3. The Technology-Strategy Interface -- pt. II. Techniques for Diagnosing Situations and Selecting Technology Strategies. 4. Success Conditions for Technology Strategies. 5. Mapping a Technology's Antecedents. 6. Mapping Technological Potential for Defensible Positioning. 7. Some Examples of Strategic Technology Maps. 8. Evaluating Your Advantage: The Innovation Audit. 9. Detailing the Innovation Audit Technique. 10. Some Examples of the Innovation Audit -- pt. III. Technological Connections to Other Strategic Issues. 11. Thinking About Technology. 12. Technology, Core Competence, and the Resource-Based View. 13. Technology and Strategy Issues in Improved Quality -- pt. IV. Techniques for Managing Technology Strategies. 14. Technology Management Techniques. 15. Selecting Appropriate Technology Substrategies. 16. Structuring the Organization for Advantage: The Technological Innovation Dimension. 17. External Acquisition of Technology. 18. The Elements of Strategic Action: Analysis, Formulation, and Implementation. 000020581 5201_ $$a"In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction." "Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles - such as Total Quality Management and the resource-based view of the firm - into a clear view of technology strategy. Evaluation of these trends helps managers to understand how their benefits and limitations affect their individual technology management programs." "Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives - like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities." "Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R & D and manufacturing managers, strategic planners, and academics."--Jacket. 000020581 650_0 $$aBusiness planning. 000020581 650_0 $$aTechnological innovations$$xManagement. 000020581 650_0 $$aPatents. 000020581 650_0 $$aTechnology. 000020581 650_0 $$aInnovaciones tecnológicas$$xAdministración. 000020581 650_4 $$aTECHNOLOGY : CODE OF CONDUCT 000020581 650_4 $$aPATENTS : SCOPE AND MAINTENANCE OF RIGHTS : TECHNOLOGY 000020581 650_6 $$aEntreprises$$xPlanification. 000020581 7001_ $$aLawless, Michael W.,$$eauthor. 000020581 7001_ $$aGoodman, Richard A.$$q(Goodman, Richard Arthur),$$d1949- 000020581 903__ $$v1 000020581 942__ $$cMON 000020581 952__ $$w2006-11-03$$p1994-1306$$r28.36$$u31790$$bMAIN$$10$$kG 58 GOO.T$$v1994-11-26$$ztagged$$71 000020581 980__ $$aBIB 000020581 999__ $$c22132$$d22132