TY  - GEN
T1  - Franchising Guide
VL  - no. 480
CN  - K3966
N1  - 1. Introduction : -- A. A brief explanation of franchising; -- B. An example of a franchise agreement; -- 2. Comparison of retail sales, standard licensing and franchising arrangements : -- A. Retail sales arrangements; -- B. Standard license arrangements; -- C. Franchising arrangements; -- D. Comparison of types of arrangement; -- 3. Types of franchise : -- 4. Structures for carrying out franchising : -- A. Unit franchising; -- B. Territorial franchises; -- 5. Typical provisions in a franchise agreement : -- A. Rights and obligations of the franchisor; -- B. Rights and obligations of the franchisee; -- C. Miscellaneous provisions; -- 6. Making the decision to franchise : -- A. The franchisor; -- B. The franchise; -- C. The public benefit of franchising; -- D. Entering into a franchise agreement; -- Appendix 1. Examples of franchising structures; -- Appendix 2. Overview of intellectual property rights typically included in franchise agreements;.
N1  - At head of title: World Intellectual Property Organization (WIPO).
ID  - 20503
KW  - Franchises (Retail trade)
KW  - Intellectual property.
KW  - WIPO DOCUMENTS : INDUSTRIAL PROPERTY : FRANCHISING
KW  - FRANCHISING GUIDE : WIPO
KW  - INDUSTRIAL PROPERTY : FRANCHISING GUIDE
SN  - 9280505254
TI  - Franchising Guide
ER  -