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Branding : a key marketing tool / edited by John M. Murphy.
Murphy, John M., editor.; Macmillan Press.
1987
K 11 MUR.B
Available at WIPO Library
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Title
Branding : a key marketing tool / edited by John M. Murphy.
Author
Murphy, John M., editor.
Edition
First edition.
Description
xii, 192 pages, 12 unnumbered pages of plates : illustrations ; 25 cm
ISBN
0333399110
9780333399118
0070440557
9780070440555
9781349082827
1349082821
Alternate Call Number
K 11 MUR.B
Bibliography, etc. Note
Includes bibliographical references and index.
Series
Published
Basingstoke : Macmillan, 1987.
Language
English
Record Appears in
General collection
Added Corporate Author
Macmillan Press.

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