TY  - GEN
AU  - Murphy, John M.,
CN  - HD69B7
ET  - First edition.
ID  - 18223
KW  - Branding (Marketing)
KW  - Trademarks.
KW  - MARKS : GENERAL TREATIES
SN  - 0333399110
T1  - Branding :a key marketing tool /
TI  - Branding :a key marketing tool /
ER  -