TY  - GEN
T1  - Branding :a key marketing tool /
AU  - Murphy, John M.,
ET  - First edition.
CN  - HD69B7
ID  - 18223
KW  - Branding (Marketing)
KW  - Trademarks.
KW  - MARKS : GENERAL TREATIES
SN  - 0333399110
TI  - Branding :a key marketing tool /
ER  -