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000017287 1001_ $$aStuyck, Julien,$$eauthor.
000017287 24510 $$aProduct differentiation in terms of packaging presentation, advertising, trade marks, etc. :$$ban assessment of the legal situation regarding pharmaceuticals and certain other consumer goods /$$cJules Stuyck.
000017287 264_1 $$aDeventer, the Netherlands :$$bKluwer,$$c[1983]
000017287 300__ $$axv, 118 pages ;$$c24 cm
000017287 336__ $$atext$$btxt$$2rdacontent
000017287 337__ $$aunmediated$$bn$$2rdamedia
000017287 338__ $$avolume$$bnc$$2rdacarrier
000017287 500__ $$aCover title: Product differentiation, the legal situation.
000017287 500__ $$a"This book is the final report on a survey carried out on behalf of the Commission of the European Communities, Environment and Consumers Protection Service."-- Foreword.
000017287 500__ $$aTranslated from Dutch.
000017287 504__ $$aIncludes bibliographical references (pages 111-118) and index.
000017287 520__ $$aWith consumer goods, as weil as consumer durables, the market is obscured because of product differentiation, in for example, the use, of trade marks, and the advertising and get-up of products, and this presents arealproblern in the protection of consumers. After a general demarcation of the forms, techniques and functions of product differentiation, an investigation is made into the correlation between the law and product differentiation; first, regarding pharmaceutical products and, then, though only by way of reconnaissance, for foodstuffs and cosmetics. Both in the general descriptive part and in the parts dealing with various sectors, attention is also paid to product differentiation as a source of the geographical division of markets. In a later chapter, certain general Observations on the law and socially undesirable product differentiation are developed. Here special attention is paid to trade mark law and regulations relating to misleading and dishonest advertising. The survey shows that, in the light of the existing economic model, improved consumer protection against the representation of product differ ences which hardly exist, can best be effected by means of regulations and other initiatives concerned with the supply of information, such as labelling requirements. September 1981 Dr. Jules Stuyck IX Table of Contents The first figure indicates the subsection number and the second figure the page number.
000017287 546__ $$a"Final Report on a survey carried out on behalf of the Commission of the European Communities, Environment and Consumers Protection Service. ... It was originally written in Dutch and the English translation has been updated ... to September 1981"--Page vii.
000017287 650_0 $$aTrademarks$$zEurope.
000017287 650_0 $$aConsumer protection$$xLaw and legislation$$zEuropean Economic Community countries.
000017287 650_0 $$aAdvertising laws$$zEuropean Economic Community countries.
000017287 650_0 $$aCommercial law.
000017287 650_0 $$aIndustrial design$$xLaw and legislation$$zEurope.
000017287 650_0 $$aPackaging$$xLaw and legislation$$zEuropean Economic Community countries.
000017287 650_0 $$aDrugs$$xLabeling$$xLaw and legislation$$zEurope.
000017287 650_4 $$aMARKS : PACKAGING
000017287 651_0 $$aEurope$$xCommerce$$xLaw and legislation.
000017287 7001_ $$aStuyck, Julien.
000017287 7102_ $$aCommission Of The European Communities.$$bEnvironment And Consumer Protection Service.
000017287 903__ $$v1
000017287 942__ $$cMON
000017287 952__ $$w2006-11-03$$p1983-0597$$r0.00$$u21945$$bMAIN$$10$$kK 331 STU.P$$v1991-02-04$$ztagged$$71
000017287 980__ $$aBIB
000017287 999__ $$c18241$$d18241