"The book examines the necessary elements to ensure that patent assets are used to their full potential. It provides simple and practical management tools to realize alignment of patent, R & D, and business strategies. In addition, this book will make managers understand why any decision regarding patent assets needs to be an informed business decision and how these assets can contribute to the company's future success, if not survival."--Jacket.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Effective patent asset management Developing a patent strategy Alignment of strategies Evaluating inventions Measuring the performance of a company's patent assets Creating a new IP culture.
"The book examines the necessary elements to ensure that patent assets are used to their full potential. It provides simple and practical management tools to realize alignment of patent, R & D, and business strategies. In addition, this book will make managers understand why any decision regarding patent assets needs to be an informed business decision and how these assets can contribute to the company's future success, if not survival."--Jacket.