TY - GEN N2 - "The book examines the necessary elements to ensure that patent assets are used to their full potential. It provides simple and practical management tools to realize alignment of patent, R & D, and business strategies. In addition, this book will make managers understand why any decision regarding patent assets needs to be an informed business decision and how these assets can contribute to the company's future success, if not survival."--Jacket. AB - "The book examines the necessary elements to ensure that patent assets are used to their full potential. It provides simple and practical management tools to realize alignment of patent, R & D, and business strategies. In addition, this book will make managers understand why any decision regarding patent assets needs to be an informed business decision and how these assets can contribute to the company's future success, if not survival."--Jacket. T1 - There may be trouble ahead - A practical guide to effective patent asset management / AU - Van Wijk, Lex, CN - T339 ID - 13747 KW - Patents KW - Patents. KW - PATENT EVALUATION KW - INVENTIONS KW - ECONOMIC ASPECTS OF INTELLECTUAL PROPERTY : TRADE, INDUSTRY, MARKETS, ECONOMIC DEVELOPMENT KW - ECONOMIC EFFECT OF PATENTS IN THE MARKETPLACE SN - 0810852926 TI - There may be trouble ahead - A practical guide to effective patent asset management / ER -