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\def\WIPO{World Intellectual Property Organisation}
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Intellectual property : licensing and joint venture profit strategies / Gordon V. Smith, Russell L. Parr.
2004
F 67 GOR.I
Available at WIPO Library
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Details
Title
Intellectual property : licensing and joint venture profit strategies / Gordon V. Smith, Russell L. Parr.
Edition
Third edition.
Description
xix, 455 pages : illustrations ; 26 cm.
ISBN
0471460044
9780471460046 alk. paper
0471669938 electronic book
9780471669937 electronic book
9780471460046 alk. paper
0471669938 electronic book
9780471669937 electronic book
Alternate Call Number
F 67 GOR.I
Summary
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Emergence of intellectual property exploitation strategies
Introduction to exploitation strategies
Introduction to the history and economics of legal limits on licensing intellectual property rights
Creating industry standards
Economic analysis of exploitation
underlying theory
Economic contributions of intellectual property
Use of the 25% rule in valuing intellectual property
Determining a royalty rate
an example
An infringement damages analysis for determining a royalty rate
Risks of exploitation
Licensing economics and royalty rates
Dealing with early-stage intellectual property
Trademark licensing
Licensing internet assets
Licensing negotiations and agreements
Another view of licensing strategies
Joint venture
Corporate acquisition as an exploitation strategy
University technology transfer
Global exploitation potential
Organizing for the future
Understanding the business and risks of licensing
Appendix A. Investment rate of return requirements
Appendix B. Financial and business information sources
Appendix C. Licensing transaction examples and royalty rates.
Introduction to exploitation strategies
Introduction to the history and economics of legal limits on licensing intellectual property rights
Creating industry standards
Economic analysis of exploitation
underlying theory
Economic contributions of intellectual property
Use of the 25% rule in valuing intellectual property
Determining a royalty rate
an example
An infringement damages analysis for determining a royalty rate
Risks of exploitation
Licensing economics and royalty rates
Dealing with early-stage intellectual property
Trademark licensing
Licensing internet assets
Licensing negotiations and agreements
Another view of licensing strategies
Joint venture
Corporate acquisition as an exploitation strategy
University technology transfer
Global exploitation potential
Organizing for the future
Understanding the business and risks of licensing
Appendix A. Investment rate of return requirements
Appendix B. Financial and business information sources
Appendix C. Licensing transaction examples and royalty rates.
Series
Series
Intellectual property series (John Wiley & Sons)
Published
Hoboken, N.J. : Wiley, c2004.
Language
English
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