0471460044 9780471460046 alk. paper 0471669938 electronic book 9780471669937 electronic book
Alternate Call Number
F 67 GOR.I
Summary
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Emergence of intellectual property exploitation strategies Introduction to exploitation strategies Introduction to the history and economics of legal limits on licensing intellectual property rights Creating industry standards Economic analysis of exploitation underlying theory Economic contributions of intellectual property Use of the 25% rule in valuing intellectual property Determining a royalty rate an example An infringement damages analysis for determining a royalty rate Risks of exploitation Licensing economics and royalty rates Dealing with early-stage intellectual property Trademark licensing Licensing internet assets Licensing negotiations and agreements Another view of licensing strategies Joint venture Corporate acquisition as an exploitation strategy University technology transfer Global exploitation potential Organizing for the future Understanding the business and risks of licensing Appendix A. Investment rate of return requirements Appendix B. Financial and business information sources Appendix C. Licensing transaction examples and royalty rates.