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000013743 020__ $$a0471460044
000013743 020__ $$z9780471460046$$qalk. paper
000013743 020__ $$z0471669938$$qelectronic book
000013743 020__ $$z9780471669937$$qelectronic book
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000013743 035__ $$a(OCoLC)55009965
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000013743 043__ $$an-us---
000013743 050_4 $$aKF2979$$b.S646 2004
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000013743 084__ $$aF 67 GOR.I
000013743 090__ $$c14484$$d14484
000013743 1001_ $$aSmith, Gordon V.,$$d1937-$$eauthor.
000013743 24510 $$aIntellectual property :$$blicensing and joint venture profit strategies /$$cGordon V. Smith, Russell L. Parr.
000013743 250__ $$aThird edition.
000013743 264_1 $$aHoboken, N.J. :$$bWiley,$$cc2004.
000013743 300__ $$axix, 455 pages :$$billustrations ;$$c26 cm.
000013743 336__ $$atext$$btxt$$2rdacontent
000013743 337__ $$aunmediated$$bn$$2rdamedia
000013743 338__ $$avolume$$bnc$$2rdacarrier
000013743 4901_ $$aIntellectual property series (John Wiley & Sons)
000013743 504__ $$aIncludes bibliographical references and index.
000013743 5050_ $$aEmergence of intellectual property exploitation strategies -- Introduction to exploitation strategies -- Introduction to the history and economics of legal limits on licensing intellectual property rights -- Creating industry standards -- Economic analysis of exploitation -- underlying theory -- Economic contributions of intellectual property -- Use of the 25% rule in valuing intellectual property -- Determining a royalty rate -- an example -- An infringement damages analysis for determining a royalty rate -- Risks of exploitation -- Licensing economics and royalty rates -- Dealing with early-stage intellectual property -- Trademark licensing -- Licensing internet assets -- Licensing negotiations and agreements -- Another view of licensing strategies -- Joint venture -- Corporate acquisition as an exploitation strategy -- University technology transfer -- Global exploitation potential -- Organizing for the future -- Understanding the business and risks of licensing -- Appendix A. Investment rate of return requirements -- Appendix B. Financial and business information sources -- Appendix C. Licensing transaction examples and royalty rates.
000013743 520__ $$aCompanies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
000013743 650_0 $$aLicense agreements$$zUnited States.
000013743 650_0 $$aCopyright$$zUnited States.
000013743 650_0 $$aIntellectual property$$zUnited States.
000013743 650_0 $$aTrademarks$$zUnited States.
000013743 650_0 $$aPatents$$zUnited States.
000013743 650_4 $$aVALUATION OF INTELLECTUAL CAPITAL
000013743 650_4 $$aJOINT VENTURES
000013743 650_4 $$aTRADEMARK LICENSES
000013743 650_4 $$aROYALTIES
000013743 650_4 $$aTECHNOLOGY TRANSFER
000013743 650_4 $$aTRADEMARK LICENSING
000013743 650_4 $$aLICENSING
000013743 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000013743 7001_ $$aParr, Russell L.
000013743 830_0 $$aIntellectual property series (John Wiley & Sons)
000013743 903__ $$v1
000013743 942__ $$cMON
000013743 952__ $$w2006-11-03$$p2005-0199$$r160.28$$u15409$$bMAIN$$10$$kF 67 GOR.I$$v2006-11-03$$zTagged$$71
000013743 980__ $$aBIB
000013743 999__ $$c14484$$d14484