TY  - GEN
AB  - Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
AU  - Smith, Gordon V.,
AU  - Parr, Russell L.
CN  - KF2979
ET  - Third edition.
ID  - 13743
KW  - License agreements
KW  - Copyright
KW  - Intellectual property
KW  - Trademarks
KW  - Patents
KW  - VALUATION OF INTELLECTUAL CAPITAL
KW  - JOINT VENTURES
KW  - TRADEMARK LICENSES
KW  - ROYALTIES
KW  - TECHNOLOGY TRANSFER
KW  - TRADEMARK LICENSING
KW  - LICENSING
N2  - Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
SN  - 0471460044
T1  - Intellectual property :licensing and joint venture profit strategies /
TI  - Intellectual property :licensing and joint venture profit strategies /
ER  -