@article{13743,
      recid = {13743},
      author = {Smith, Gordon V., and Parr, Russell L.},
      title = {Intellectual property : licensing and joint venture profit  strategies /},
      pages = {xix, 455 pages :},
      abstract = {Companies are increasingly looking to their intellectual  property (patents, trademarks, formulas, copyrights, brand  names, distributions systems, etc.) as a profit center. As  they try to extract more value from their holdings, some of  which have been left dormant for years, many are looking  beyond their own core products to partnerships with outside  industries.},
      url = {http://tind.wipo.int/record/13743},
}