@article{13708,
      author = {Allen, Kathleen R., and Allen, Kathleen R.},
      url = {http://tind.wipo.int/record/13708},
      title = {Bringing new technology to market /},
      abstract = {[This text] is designed to address the entire technology  commercialization process, from idea to market. [It]  presents a comprehensive look at the issues related to the  transfer and commercialization of new technology. High-tech  businesses with patentable technology, whether engineering  technology, biotechnology, or information systems  technology, display different business models, processes,  and characteristics from mainstream businesses. Therefor,  CEOs, CTOs, managers, entrepreneurs, faculty, and students  need to understand this phenomenon and learn how to  successfully commercialize the intellectual property they  develop.-Pref.},
      recid = {13708},
      pages = {xv, 367 pages :},
}