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000013682 020__ $$a3790802808
000013682 020__ $$z9783790802801$$qpaperback
000013682 020__ $$z3790815993$$qelectronic book
000013682 020__ $$z9783790815993$$qelectronic book
000013682 020__ $$z6610263949
000013682 020__ $$z9786610263943
000013682 035__ $$a(wipo)(CD )05-0071
000013682 035__ $$a(OCoLC)1161674977
000013682 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000013682 041__ $$aeng
000013682 050_4 $$aK1401$$b.J45 2005
000013682 08204 $$a341.758$$222
000013682 084__ $$aG 191 JEN.I
000013682 090__ $$c14413$$d14413
000013682 1001_ $$aJennewein, Klaus,$$eauthor.
000013682 24510 $$aIntellectual property management :$$bthe role of technology-brands in the appropriation of technological innovation /$$cKlaus Jennewein.
000013682 264_1 $$aHeidelberg :$$bPhysica-Verlag,$$c2005.
000013682 300__ $$axviii, 404 pages ;$$c[28] cm.
000013682 336__ $$atext$$btxt$$2rdacontent
000013682 337__ $$aunmediated$$bn$$2rdamedia
000013682 338__ $$avolume$$bnc$$2rdacarrier
000013682 4901_ $$aContributions to management science,$$x1431-1941
000013682 5050_ $$aThe New Era of Intangible Assets; Case Studies on the Appropriation of Intellectual Assets; Intangible Assets: Characteristics, Generation & Protection; Strategic Management of Intangible Assets; Econometric Analysis; General Summary and Conclusion.
000013682 5201_ $$a"The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed."--Jacket.
000013682 650_0 $$aIntellectual property.
000013682 650_0 $$aIntellectual capital$$xManagement.
000013682 650_0 $$aBrand name products.
000013682 650_0 $$aTechnological innovations$$xLaw and legislation.
000013682 650_0 $$aEconomics.
000013682 650_0 $$aIndustrial management.
000013682 650_0 $$aTechnology.
000013682 650_0 $$aEconomics/Management Science.
000013682 650_4 $$aVALUATION OF INTELLECTUAL CAPITAL
000013682 650_4 $$aTECHNOLOGICAL INNOVATION
000013682 650_4 $$aINDUSTRIAL PROPERTY
000013682 650_4 $$aINNOVATION
000013682 650_4 $$aBRANDS
000013682 7001_ $$aJennewein, Klaus,$$d1972-
000013682 830_0 $$aContributions to management science,.
000013682 903__ $$v1
000013682 942__ $$cMON
000013682 952__ $$w2006-11-03$$p2005-0071$$r85.00$$u15332$$bMAIN$$10$$kG 191 JEN.I$$v2005-01-28$$ztagged$$71
000013682 980__ $$aBIB
000013682 999__ $$c14413$$d14413