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\def\WIPO{World Intellectual Property Organisation}
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Intangible assets and value creation / Juergen H. Daum.
2001
F 191 DAU.I
Available at WIPO Library
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Items
Полное описание
Title
Intangible assets and value creation / Juergen H. Daum.
Описание
xxi, 421 pages ; [28] cm
ISBN
0470845120
0470859237 electronic book
9780470859230 electronic book
9780470845127
0470859237 electronic book
9780470859230 electronic book
9780470845127
Alternate Call Number
F 191 DAU.I
Резюме
Corporate success today is not based any more on production facilities and financial capital, but on invisible values - intangible assets - that include customer and business partner relationships, brands, ideas, and business processes, as well as an enterprise's culture, intellectual capital and innovation power. And new production factors require new enterprise management instruments. Which tools do executives and managers need today? How will companies be managed successfully to create sustainable value in the new era of 'intellectual capitalism'? This book provides the answers.
Библиографическая и др. запись
Includes bibliographical references (pages 403-407) and index.
Запись форматированного содержания
Intangible Assets and Value Creation; Contents; List of Interviews; Foreword; Foreward to the German edition; About the Author; Introduction; Part 1 New Corporate Values; 1 Intangible Assets: The Foundation of a New Economy; 2 New Corporate Success Factors; Part 2 The New Enterprise; 3 Openness and Transparency as Success Factors; 4 Value Creation through Structural Capital; Part 3 New Management; 5 New Value Drivers Require a New Management Approach; 6 Architecture and Elements of the New Management System; 7 The New Performance Measurement and Accounting System.
Серия
Published
Chichester, West Sussex, England : J. Wiley, [2001]
Язык(и)
eng
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