TY  - GEN
N2  - Corporate success today is not based any more on production facilities and financial capital, but on invisible values - intangible assets - that include customer and business partner relationships, brands, ideas, and business processes, as well as an enterprise's culture, intellectual capital and innovation power. And new production factors require new enterprise management instruments. Which tools do executives and managers need today? How will companies be managed successfully to create sustainable value in the new era of 'intellectual capitalism'? This book provides the answers.
AB  - Corporate success today is not based any more on production facilities and financial capital, but on invisible values - intangible assets - that include customer and business partner relationships, brands, ideas, and business processes, as well as an enterprise's culture, intellectual capital and innovation power. And new production factors require new enterprise management instruments. Which tools do executives and managers need today? How will companies be managed successfully to create sustainable value in the new era of 'intellectual capitalism'? This book provides the answers.
T1  - Intangible assets and value creation /
AU  - Daum, Jürgen H.,
AU  - NetLibrary, Inc.
CN  - HF5681.I55
LA  - eng
ID  - 13657
KW  - Value.
KW  - Intangible property.
KW  - Intellectual property
KW  - Management.
KW  - Corporations
KW  - Intangible property
KW  - MANAGEMENT
KW  - INTELLECTUAL CAPITAL
KW  - VALUATION OF INTELLECTUAL CAPITAL
KW  - KNOWLEDGE ECONOMY
KW  - Entreprises
KW  - Biens incorporels
SN  - 0470845120
TI  - Intangible assets and value creation /
ER  -