@article{13657,
      author = {Daum, Jürgen H., and NetLibrary, Inc.},
      url = {http://tind.wipo.int/record/13657},
      title = {Intangible assets and value creation /},
      abstract = {Corporate success today is not based any more on  production facilities and financial capital, but on  invisible values - intangible assets - that include  customer and business partner relationships, brands, ideas,  and business processes, as well as an enterprise's culture,  intellectual capital and innovation power. And new  production factors require new enterprise management  instruments. Which tools do executives and managers need  today? How will companies be managed successfully to create  sustainable value in the new era of 'intellectual  capitalism'? This book provides the answers.},
      recid = {13657},
      pages = {xxi, 421 pages ;},
}