@article{13652,
      note = {Ordered from amazon.de, December 2004, 30 euros. Table of  Contents Part 1 : The Case for Brands 1. Blackett, Tom.  "What is a brand?" 2. Lindemann, Jan. "The financial value  of brands" 3. Hilton, Steve. "The social value of brands"  4. Brymer, Chuck. "What makes brands great" Part 2 : Best  Practice for Branding 5. Bahr Thompson, Anne. "Brand  positioning and brand creation" 6. Smith, Shaun. "Brand  experience" 7. Allen, Tony and John Simmons. "Visual and  verbal identity" 8. Feldwick, Paul. "Brand communications"  9. Bowker, Deborah. "The public relations perspective on  branding" 10. Poulter, Allan. "Brand protection" Part 3 :  The Future for Brands 11. Ahmand, Sameena. "Globalisation  and brands" 12. Doane, Deborah. "An alternative perspective  on brands : markets and morals" 13. Faulkner, Kim.  "Branding in South-East Asia" 14. Anholt, Simon. "Branding  places and nations" 15. Clifton, Rita. "The future of  brands" Index.},
      author = {Clifton, Rita, and Simmons, John, and Ahmad, Sameena.},
      url = {http://tind.wipo.int/record/13652},
      title = {Brands and branding /},
      abstract = {Brands today are key engines of economic strength. Far  from being a superficial or cosmetic communications  exercise, brands have become a central organising principle  behind many ambitious companies. This authoritative book  contains contributions from some of the field's leading  practitioners, academics and consultants, analysing the  nature and benefits of brands - particularly in terms of  their sustainable business value and their wider social  advantages. This is the definitive business book on brands  and branding. It not only explains the economic strength  and importance of brands, but als.},
      recid = {13652},
      pages = {xv, 256 pages ;},
}